Product benefits
* Highly concentrated formula
* Advanced purple pigment to neutralize yellow and orange tones
* Gives shine and a pure platinum tone
* Nourishes and restores hair fibers
* Gives softness and elasticity to hair
* Protects hair from heat and environmental damage

Who is it suitable for?
* Those with natural or dyed blonde hair
* Platinum hair
* Gray or white hair
* Those with hair with balayage on a gray base
* Suitable for use by women and men of all ages