Privacy Policy — Yofeely Cosmetics

Updated: October 8, 2026

Who we are and how to contact us

yofeelycosmetics.com is operated by Techtika Automation Ltd. (טכטיקה אוטומציה בע״מ), company registration number 515406049, trading as Yofeely Cosmetics ("Yofeely"). The company is the controller of the personal information collected through the website's activities.

For privacy inquiries: info@yofeelycosmetics.com, telephone 053-7264395, or by mail to 47 Sokolov Street, Ramat HaSharon, Israel.

The information we collect and how we use it

When you place an order, create an account, contact customer service or subscribe to our mailing list, we collect the details you provide, such as your name, email address, telephone number, delivery address, order details and the contents of your inquiry.

The information is used to process orders and payments, supply products, manage customer accounts, provide customer service, handle returns, prevent fraud and fulfill legal obligations.

Payments on the website are processed through PAYPLUS, according to the payment method selected and the providers involved in processing the payment.

During browsing, technical information and information about use of the website are collected through Shopify and Google Analytics. This may include device and browser details, online identifiers, pages viewed and actions on the website. It is used to operate the website, measure its use and improve the shopping experience, subject to the tools' settings and legal requirements.

Is providing information mandatory?

There is no legal obligation to provide us with information for a purchase, account creation, inquiry or mailing-list subscription; providing it is voluntary. However, without the details required for an order, we cannot complete it or supply the products. Without appropriate contact details, we may be unable to respond to an inquiry. Mailing-list subscription is optional and is not a condition of purchase.

Who receives the information and for what purpose?

• Shopify: operating the store, storing information, managing orders and customer accounts, and managing and sending newsletters.
• PAYPLUS: processing payments and handling payment-related actions.
• Negev (נגב): fulfilling orders and coordinating deliveries using the necessary recipient details, delivery address and contact information.
• Google, through Google Analytics: measuring website activity and analyzing its use.

Information may also be disclosed to authorities or professional advisers when required by law or to handle a legal dispute.

Some providers may process or store information outside Israel, including in the United States. Such transfers are subject to applicable law.

Shopify Network Intelligence

Shopify Network Intelligence is enabled in the store. As part of this service, Shopify may use personal information about your activity in the store together with information from interactions with Shopify and other stores to improve services, personalize experiences and advertise, according to the service settings and applicable privacy preferences. Shopify is responsible for processing information for these purposes. Further information about its use of information and your rights and options with Shopify is available in Shopify's Consumer Privacy Policy and the Shopify Privacy Portal.

Further information about Google's processing of information is available in the Google Privacy Policy.

Marketing messages

Our newsletters are sent through Shopify. We send marketing messages subject to the consent required by law. You can unsubscribe using the link in a message or by contacting info@yofeelycosmetics.com. Unsubscribing does not prevent service messages needed to handle your order.

Cookies and similar technologies

The website uses cookies and similar technologies to operate the store, retain the shopping cart and maintain security, and to measure website use through Google Analytics. Use of these tools is subject to privacy settings and the consent required by law.

You can manage cookies through your browser settings and the website's cookie-preference tool, if enabled. Blocking essential cookies may impair website functionality.

Information retention and security

Information is retained for the period needed for the purposes for which it was collected, including processing orders, maintaining accounting records, fulfilling legal obligations and handling disputes. We take organizational and technological security measures in accordance with legal requirements.

Your rights

Subject to the Privacy Protection Law, you may request access to your personal information and ask to correct or delete information that is inaccurate, incomplete, unclear or outdated. Requests to stop marketing messages or delete information will be considered according to law; we may be required to retain certain information due to a legal obligation.

You can contact info@yofeelycosmetics.com. To handle your request, we may ask for details needed to verify your identity.

Updates to this policy

The policy may be updated following changes to the website's activities or the law. The update date will appear at the top of the page, and additional notice will be provided where appropriate.