The shampoo has an optimal PH level that helps keep the cuticle closed during shampooing, thus preventing moisture from escaping or excess water from entering. Excess water that penetrates the hair can cause damage, tired hair, frizz, and knots in the hair.

So what does our PH shampoo actually do?

Cleanses thoroughly while maintaining moisture and a closed, smooth cuticle – Contains effective and safe cleansing ingredients for hair and scalp that remove and break down dirt and grease while providing maximum nourishment to the hair.

Designed for daily use – A formula with a balanced PH level that does not disturb the scalp and hair environment and is safe for daily use .

Creates an ideal base for healthy hair – An ideal formula consisting of only 18 ingredients! Safe for hair color and provides gentle and thorough cleansing without disrupting the balance of the hair and scalp environment, all without leaving a feeling of heaviness or coating on the hair.