Product benefits
* Advanced sulfate-free formula
* Unique purple pigment to neutralize copper and yellow tones
* Gives a pure platinum tone
* Creates a rich and luxurious foam
* Maintains hair moisture
* Suitable for all light hair types

Who is it suitable for?
* Those with natural or dyed blonde hair
* Platinum hair
* Gray or white hair
* Those with hair with balayage on a gray base
* Suitable for use by women and men of all ages